WELCOME TO
BLUR FITNESS
Nothing great was ever done alone.
We’ve created a space exploding with positive energy and hard working individuals so that reaching your goals and expanding beyond your comfort zone becomes the highlight of your day. Pushing yourself isn’t scary when you’ve got a trainer and 100’s of workout partners waiting for you here at Blur!
This is way bigger than pounds, inches and muscles. This is the worlds strongest antidepressant & energy creator!
Our story started at crossfit
This 16 year ‘Takin the jiggle outcha wiggle’ mission began in the dairyland & has migrated to the desert. Over 12 years ago Jake, Justin & Erik made a fitness baby and our precious Blur was born! We pushed 2,500 square feet & thousands of pounds out of our exercise uterus and we’ve racked up a decade of devotion to the desert since! Fast forward to 2022 Justin met the love of his life and moved to Bali with her. The owners today are Erik and Jake who just recently moved into their dream location!
Blur is on a mission to create a relentless & rejoicing spirit to everyone who enters. Our standards go far beyond certifications. People don’t care what you know until they know that you care. Step 1 of being a coach at Blur is having a passion & commitment to uplifting others. Our deepest desire is to see you succeed in all facets of your health physically, mentally and spiritually. Iron sharpens iron! Join the unity of the Blur community! We are waiting for you with open arms honeychild!
meet the
owner
Jacob William Holmberg
Fun facts!
Certifications: Over 100,000 hours in swinging through the vines of the fitness forest & Crossfit level 1
Highty hoe my name is Jacob William Holmberg. I was born at a very young age in the sticks of Wisconsin. Tony Robbins & a Golden Retriever created a baby together in a lab & it was me. As I exited my mothers womb I began curling the umbilical cord & devoured the placenta. Since then I’ve been addicted to exercise.
I began personal training right of high school. I am so grateful God gave me certainty on my calling at an early age. Fast forward 16 years of living, breathing & sleeping fitness & I wouldn’t have it any other way! Serving you serves me. I’ve been gifted belief in others. I only see your limitless potential & my feet are glued to the pedals of unleashing it. I am a glorified cheerleader & the Lil Jon hype man in your corner!
When I am not making your dumper plumper & devouring mounds of honey glazed avocados you can find me out in the desert with my 4 doggies! I get so much juicy human interaction at Blur that outside of those walls I soak up Mother Nature with my furry family & my wife (who’s also furry). I also devote time to the Phoenix which is an active sobriety community. I am on Earth to serve & exist to uplift! I am a simple man. Feed me, pet me & tell me I’m beautiful.
Fun facts!
Jacob William Holmberg
Certifications: Over 100,000 hours in swinging through the vines of the fitness forest & Crossfit level 1
Highty hoe my name is Jacob William Holmberg. I was born at a very young age in the sticks of Wisconsin. Tony Robbins & a Golden Retriever created a baby together in a lab & it was me. As I exited my mothers womb I began curling the umbilical cord & devoured the placenta. Since then I’ve been addicted to exercise.
I began personal training right of high school. I am so grateful God gave me certainty on my calling at an early age. Fast forward 16 years of living, breathing & sleeping fitness & I wouldn’t have it any other way! Serving you serves me. I’ve been gifted belief in others. I only see your limitless potential & my feet are glued to the pedals of unleashing it. I am a glorified cheerleader & the Lil Jon hype man in your corner!
When I am not making your dumper plumper & devouring mounds of honey glazed avocados you can find me out in the desert with my 4 doggies! I get so much juicy human interaction at Blur that outside of those walls I soak up Mother Nature with my furry family & my wife (who’s also furry). I also devote time to the Phoenix which is an active sobriety community. I am on Earth to serve & exist to uplift! I am a simple man. Feed me, pet me & tell me I’m beautiful.
meet the
Coaches
Kandace
I’m Kandace! AKA coach K; AKA Kandeezle!
Born & raised in Iowa, but moved to Arizona from Montana.
I started CrossFit 9 years ago, in and out while having 3 babies!
I’ve been training for 3 years.
Our 3 kids keep me plenty busy, Maggie, Mia & Ripp.. and our dog Rookie.
In my free time when I’m not mommin’ or coaching, I love anything active & outdoors from cycling, walking, swimming, long boarding, rollerblading; you name it I’ll always be down to try it!
Sara
Hi, I’m Sara. Growing up in the small town of Ames, Iowa, I was never the athlete you’d find on the field or in the gym. My life took a turn when I moved to the Bay Area with my family at the age of 18. There, I met my husband, and together, we ventured to the sunny haven of Scottsdale, Arizona.
But it was just seven years ago my husband introduced me to CrossFit, and it was a game-changer. Despite not being an athlete growing up, and fitness not being on my radar, CrossFit ignited a passion within me that I never knew existed. It reshaped my body, making me stronger physically and mentally.
CrossFit became the driving force behind a journey of health and wellness that I now share with my family. Even though I wasn’t an athlete in my earlier years, CrossFit has transformed me into a coach, motivator, and advocate for fitness. My unique path serves as a reminder that it’s never too late to discover your inner strength and embark on a transformative journey, regardless of where you start.
What I cherish most in this journey is my role as a coach. I absolutely love coaching, as it allows me to share the incredible gift of CrossFit with others, guiding them toward their own transformations and helping them realize their potential.
Luke
Hi guys! I’ve been training here at Blur, and with the Transformation Tribe for going on 3 years now and have loved every minute of the journey! My background is in Hypertrophy Training, but I picked up CrossFit 5 years ago and fell in love with the every aspect of the sport/exercise! The adrenaline, the group accountability, and the confidence gained from high intensity peer encouraged training is incredible. I also have a huge passion for helping and connecting with people, so becoming a coach here was a no brainer when the opportunity presented itself. My approach to coaching individually specific Both in my personal training and CrossFit coaching. I like to get to know the individuals goals, mindset, restrictions first, before I can develop my approach and strategy for helping them achieve the happiest healthiest version of themselves.
Outside of the gym I have a country music band named Calico that plays all over the valley, with my Girlfriend Abby, and my biggest passion in life is my faith in Jesus! I truly believe He is the route to success in all aspects of life, including fitness.
Marty
My name is Marty & I am a coach here at Blur. I grew up in Mesa, AZ skateboarding & practicing Mixed Martial Arts before being introduced to CrossFit in 2017. It did not take long before becoming HOOKED. The best workout is the one you show up to & the countless ways to measure progress in this training methodology is what kept me coming back. It quickly became my favorite part of the day & I found myself wanting to learn new skills, move in the most efficient ways & I became way more obsessed with my overall health & what my body could do instead of the number on a scale. The best part is that I didn’t even realize how much the aspect of me pushing myself & becoming stronger would translate into other areas of life.
They say to chase your passion & helping people improve their health AND have fun while doing it is something that is so easy to be passionate about. BLUR, you’ve changed my life.
See you on that gym floor, friends! Let’s all become the best version of ourselves.
We're
loads of fun!
Come join us and learn what it feels like to be submerged in an amazing environment of positive individuals who have decided that becoming the best version of themselves is worth a little bit of hard work.
